With so many businesses serving their patrons from curb-side, parking lot, and back door deliveries to open fields and parking lots — businesses have had to find creative ways to conduct business. This author has personally experienced these, and with them, failures and successes of each. Success leaves me with…

When writing a blog, social post, or article — be certain to slow down to check and double-check your spelling and grammar before hitting the publish button. That sounds elementary, but it’s easy to read your work how you want it to sound — and miss mistakes. There are a…

In the quest to squeeze out every bit of search engine visibility for your business, take a look at your Google Search Console and Bing Webmaster reports for 404 status errors. You can also find these through third-party audit tools like SEMrush. A 404 status simply refers to a page…

Word-of-mouth, print, mobile app, and social media marketing tactics all work at increasing brand awareness for your restaurant, which in 2020 being such a volatile year — these methods couldn’t be more important. But SEO spreads your branding farther and more sustainably than anything else. …

Keeping your character count for the page title (aka: META Title) around 60 characters has been touted as a best-in-class or recommended tactic for many years. …

A case study on the SEO campaign for a Rhode Island manufacturer; that netted over $500K within 18-months. source Company Profile Orbetron, LLC was established in 2011 to fill a niche market: they work with clients to design, engineer and manufacture unique low-rate bulk material feeding systems that larger companies…

Well, you probably know that search engines gather information about your business directly from the words on your website — but you may be surprised to learn your government and other industries also play a part in your online visibility. Here is a (rare) list of inbound data sources by…

In answering a Tweet recently about content, Google’s John Muller had this to say… In my work, I see many businesses busily writing blogs, social media posts, and adding pages to their website but unable to point to many (if any) new business leads for their efforts. Writing content for…

Everyone Wants Their Business To Rank #1 On Google Search, But Achieving And Maintaining High Visibility Online Is A Lot Harder And More Complex Than The Simple Acronym SEO Makes It Sound. At present, Google makes over 2,500 to how they rank and index a business website on their search…