Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…

If you’re looking for a DIY friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix.

Wix logo — iconografphy for a Wix website review article

One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your site, a user will find updating it as easy as using Microsoft Word or Google Docs. The similarity with document/content creation and using these tools is no coincidence. Indeed, they are called CMS platforms for this very reason (CMS = Content Management System).

Speaking of CMS, I recently shifted my company website to the Wix CMS from Squarespace. The decision for the move was partially due to the lack of integrations for some of the functionality I was after. I initially considered WordPress, but with instability being well-documented — it was out of the question. We don’t sell anything tangible, so Shopify isn’t a good fit, and the other options just do not offer enough opportunity for deep-SEO (important for an SEO company like mine).

Enter Mike — from Wix (hi Mike!). As if listening through my Alexa device, Mike’s outreach could not have been timed more perfectly. So, we booked a chat. On this call, I told Mike of my experience with Wix back in 2009 (or was it 2010?) when Wix was heavily investing in flash-based and infinite-scroll (parallax) websites — which as sexy as that was, were horrible for SEO. I know this firsthand, Wix was technically my first website platform for my business before shifting to Squarespace where I remained for 11-years. There were lots written about the SEO problems with Wix websites during these times, so no need to rehash, but suffice it to say — they earned few accolades from the SEO community, and as a website platform — you want the SEO community to love your product!

I grilled Mike on what I wanted in a website and felt confident that Wix would be a solid move for my business — which it has been, but it is not without some major faults. I have enough skills to overcome most of them, but small businesses and DIYers will not be so lucky.

This brings me to the question I’ve begun asking myself since my site was launched…

Is Wix Really A Good Website For Small Businesses?

For many businesses, it certainly is — it does a lot of things well…

I’ll be honest, while all that sounds great — it is standard fare for most website platforms. These are the things we expect from a website CMS in 2021, but it all does work seamlessly on the Wix, and generally speaking — will work out-of-the-box for many users looking for an entry-level website.

But if you step outside the confines of the standard offering, or expect more than just an entry-level website — this is when Wix limitations start to become pain-points.

To that end, below are some things that Wix isn’t doing well. In full disclosure, I am in touch with the Wix team in both the US and Israel (their HQ) on this list (the full list is nearly 50 articles deep) and will post updates on my blog when the status of these change.

With that said, here’s my take on the Top-13 pain-points that make Wix a challenge for small-business owners… [in no order]

So, is Wix a good small business website? No — not yet.

But I wouldn’t rule them out as a contender down the road when the Wix team (Mordy, Kobi, Dana, Nadi, & Tal — thanks for your help!) tackles these things. At that point — Wix will seem less like Weebly and could be an immediate contender to Squarespace while nipping at the heels of WordPress as a serious contender for businesses of all sizes.

But until these changes happen, you would be wise to ask lots of questions before creating a new #Wix website for your business or migrating an existing website or blog their way.


A Rhode Island SEO, Marketing & Advertising Agency https://sidewalkbranding.co

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