What Inspires Your Next Blog Post?

Do you sometimes struggle with finding the inspiration to write your next blog story or social media post?

When discussing content marketing with new clients, I’ll frequently year “I don’t know what to write about.” To which I tell them to think outside the box and then ask them if they have ever tried using their keywords for inspiration. You know, the same keywords you would use for targeting your website pages or PPC campaigns. Yea those!

Since any good keyword research would include location-specific historical search volume data, it is a great resource to see what and how people are searching for the things a company offers (products/services).

Not only could this data provide direction for your next great article, but it could also boost your visibility in search for searches related to that keyword. That’s a win-win — give it a try…

Originally published at sidewalkbranding.co.