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A Rhode Island SEO, Marketing & Advertising Agency https://sidewalkbranding.co

If you’re looking for a DIY friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix.

Wix logo — iconografphy for a Wix website review article
Wix logo — iconografphy for a Wix website review article

One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your site, a user will find updating it as easy as using Microsoft Word or Google Docs. The similarity with document/content creation and using these tools is no coincidence. Indeed, they are called CMS platforms for this very reason (CMS = Content Management System).

Speaking of CMS, I recently shifted my…


With so many businesses serving their patrons from curb-side, parking lot, and back door deliveries to open fields and parking lots — businesses have had to find creative ways to conduct business.

This author has personally experienced these, and with them, failures and successes of each.

Success leaves me with a sense of pride for the business owner (and sometimes a car full of the scent of spicy pad thai), but failure is frustrating as it’s mostly unavoidable — at lease from my experience. The most common of these failures is in navigation. …


When writing a blog, social post, or article — be certain to slow down to check and double-check your spelling and grammar before hitting the publish button.

That sounds elementary, but it’s easy to read your work how you want it to sound — and miss mistakes.

There are a ton of great spelling and grammar tools out there, we use three for everything we write! Search them out, read reviews, and buy one — it’s a worthy investment.

Lastly, if you aspire to be a grammarphobe, pick up the book — which uses humor and clever examples to explain…


In the quest to squeeze out every bit of search engine visibility for your business, take a look at your Google Search Console and Bing Webmaster reports for 404 status errors. You can also find these through third-party audit tools like SEMrush.

A 404 status simply refers to a page that once existed on your website (sitemap) but can no longer be found. Perhaps the page was deleted, or the URL changed… in any event, the page or previous URL is missing. And with it, all the earned search engine value!

We see these all the time on SEO reports…


Word-of-mouth, print, mobile app, and social media marketing tactics all work at increasing brand awareness for your restaurant, which in 2020 being such a volatile year — these methods couldn’t be more important. But SEO spreads your branding farther and more sustainably than anything else. It’s a marathon approach, however, so it requires a plan and a committed effort to reap any rewards.

Knowing this article has been shared on Toast, iEatery, Uncorked and other places — I recognize its value to the restaurant community and decided to update it, to ensure it’s as relevant and timely as possible.

So…


Keeping your character count for the page title (aka: META Title) around 60 characters has been touted as a best-in-class or recommended tactic for many years. It is also the focus of nearly every SEO audit tool — but exceeding 60-characters will not ding your SEO, in fact, the opposite might actually happen… here’s why.

The META Title (blue link on search results pages) has a fixed width looking something like the red box below. Because of this hard-stop limit, only 65ish characters display. Different characters occupy more space than others a “W” vs. …


A case study on the SEO campaign for a Rhode Island manufacturer; that netted over $500K within 18-months. source

Company Profile

Orbetron, LLC was established in 2011 to fill a niche market: they work with clients to design, engineer and manufacture unique low-rate bulk material feeding systems that larger companies do not offer.

Originally founded in Wisconsin, the company moved to Rhode Island and maintains consistent focus on customer needs for bulk dry and liquid feeding equipment that will feed low rates (below 1 gram/hour). …


Well, you probably know that search engines gather information about your business directly from the words on your website — but you may be surprised to learn your government and other industries also play a part in your online visibility.

Here is a (rare) list of inbound data sources by a search engine:

  • Dun & Bradstreet
  • US Federal Government
  • State Governments
  • SEC filings
  • company websites
  • online users making public (not verified) edits
  • internet appliances (like Amazon Echo, Siri, and Google Home)
  • and more…

As if that’s not scary enough — same goes for your bank, credit card company, mortgage company…


In answering a Tweet recently about content, Google’s John Muller had this to say…

In my work, I see many businesses busily writing blogs, social media posts, and adding pages to their website but unable to point to many (if any) new business leads for their efforts.

Writing content for the sake of writing content is a waste of your time.

If this sounds like you, here are some simple things you can do to increase the value of your content….

  • Be sure to do some keyword research before every post (blog, page, story, what have you) — even a…

Everyone Wants Their Business To Rank #1 On Google Search, But Achieving And Maintaining High Visibility Online Is A Lot Harder And More Complex Than The Simple Acronym SEO Makes It Sound.

At present, Google makes over 2,500 to how they rank and index a business website on their search engine — each year. Therefore, it is highly probable that some website changes you may have made to your site just a couple of years (or months) ago are now obsolete (if not downright banned); while new standards and best practices for local SEO may be absent from your website.

Sidewalk Branding Co.

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